1. Web3 is a new and misunderstood topic for many. This site makes this theme more accessible.2. The home page of the site has video which adds visual appeal to i. Design your site in muted colors and with white space, so video elements will help to catch the attention of users.3. If you don't have a physical product, use an artistic representation. E.g., apply the style of an artist you like as a reference point for your financial website design.4. The support chat box is always available, but does not pop up in an uncomfortable way.