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Uber

Analytic platform for a global leading companyAnalytic platform for a global leading company

The ChallengeThe Challenge

We were approached by Uber to consider how some of the data can be used among their teams and present it in a user-friendly experience.
We were approached by Uber to consider how some of the data can be used among their teams and present it in a user-friendly experience.
The end product intended to be an analytics platform for monitoring passenger drop-off activity across various locations, and generate various statistics.
The end product intended to be an analytics platform for monitoring passenger drop-off activity across various locations, and generate various statistics.
Services Provided:
Services Provided:
  • Strategy
    Strategy
  • User Experience
    User Experience
  • UI and Motion design
    UI and Motion design
Inconsistency with
the brand identityInconsistency with
the brand identity
  • White
  • Black
  • Green
  • Gray
Uber's brand identity is bold and modern. Our team wanted to make their product feel not only familiar but fresh and unconventional, with some intriguing design details.
Uber's brand identity is bold and modern. Our team wanted to make their product feel not only familiar but fresh and unconventional, with some intriguing design details.

Acumin Pro

  • Regular
  • Medium
  • Semibold
  • Bold
Uber Typography

The inceptionThe inception

We believe that personalization is one of the keys to a delightful user experience. The platform goal was to provide actionable insights into the activities among different locations. We started this journey with search history and locations with the highest 24 hours activity.
We believe that personalization is one of the keys to a delightful user experience. The platform goal was to provide actionable insights into the activities among different locations. We started this journey with search history and locations with the highest 24 hours activity.

Meaningful data
is beautifulMeaningful data
is beautiful

When the location is selected, it is time for observations. Data visualization inspires us, and we wanted to make the diagrams meaningful and also beautiful.
When the location is selected, it is time for observations. Data visualization inspires us, and we wanted to make the diagrams meaningful and also beautiful.
Next, we focused on data visualization which shows average cost, distribution, and volume of riders who get dropped off in the discoverable location over a chosen period. Pretty cool, huh?
Next, we focused on data visualization which shows average cost, distribution, and volume of riders who get dropped off in the discoverable location over a chosen period. Pretty cool, huh?

We wanted to show how insightful the data could be as well as beautifulWe wanted to show how insightful the data could be and beautiful

It was important to really nail the platform, because it needed to represent all different kinds of insight and data visualization at UberIt was important to really nail the platform, because it needed to represent all different kinds of insight and data visualization at Uber
Stan NevedomskisStan Nevedomskis
VP of User ExperienceVP of User Experience

Making the
differenceMaking the
difference

Using machine-learning, the Uber analytics platform defines metrics related to a chosen location and depicted the results in a simple line graph. Adding confidential intervals, we ensured the platform users can determine the difference where it really exists.
Using machine-learning, the Uber analytics platform defines metrics related to a chosen location and depicted the results in a simple line graph. Adding confidential intervals, we ensured the platform users can determine the difference where it really exists.

Passenger Split by NeighbourhoodPassenger Split by Neighbourhood

Working with data should be pleasant and fun. With this project, we tried to bring that aspect into the most inspiring and fastest-growing organization in the world.
Working with data should be pleasant and fun. With this project, we tried to bring that aspect into the most inspiring and fastest-growing organization in the world.