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Companion App

On-demand personal security solutionOn-demand personal security solution

The ChallengeThe Challenge

Companion primary mission is to make personal security more accessible, instant and free by utilizing the power of community. While the app maintained good user growth, it faced a poor conversion rate of users starting a trip

Our goal was to improve conversion and user retention rate by exploring alternative user journey flow options and design a better user experience
Companion primary mission is to make personal security more accessible, instant and free by utilizing the power of community. While the app maintained good user growth, it faced a poor conversion rate of users starting a trip

Our goal was to improve conversion and user retention rate by exploring alternative user journey flow options and design a better user experience
Services Provided:
Services Provided:
  • Strategy
    Strategy
  • Analytics
    Analytics
  • User Experience
    User Experience
  • UI Design
    UI Design
  • Motion design
    Motion design

RobotoRoboto

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Primary Colors
  • #4F67F4
  • #3BCE7A
  • #363536
Secondary Colors
  • #3BCE7A
  • #FF2F54
  • #FEB929

Icons &
IllustrationsIcons &
Illustrations

To support a great design for Companion we developed a brand consistent set of app icons and product illustrations
To support a great design for Companion we developed a brand consistent set of app icons and product illustrations

Outlined IconsOutlined Icons

Filled IconsFilled Icons

illustrations

UX & Hi­-Fi
WireframesUX & Hi­-Fi
Wireframes

By working closely with the UX and Data Science team we were able to determine “weak” spots of the product and accelerate the design direction towards a more engaging user experience
By working closely with the UX and Data Science team we were able to determine “weak” spots of the product and accelerate the design direction towards a more engaging user experience
  • wireframes
  • wireframes
  • wireframes
  • wireframes
  • wireframes
  • wireframes
  • wireframes
  • wireframes

SolutionSolution

To achieve better user retention and conversion rates we came up with a solution aimed to simplify the onboarding process and implemented personal AI-powered assistant guiding users through their journey
To achieve better user retention and conversion rates we came up with a solution aimed to simplify the onboarding process and implemented personal AI-powered assistant guiding users through their journey
Started trips conversion rate +34%
Overall users retention rate +17%
Started trips conversion rate +34%
Overall users retention rate +17%

Onboard and startOnboard and start

We simplified the onboarding process and reduced user friction to start a new trip
We simplified the onboarding process and reduced user friction to start a new trip
01

Saved TripsSaved Trips

Saved trips are aimed to make an app user experience more convenient
Saved trips are aimed to make an app user experience more convenient
02

Watching CompanionWatching Companion

We made it simple for Companions to follow their beloved ones
We made it simple for Companions to follow their beloved ones
03

Menu and ProfileMenu and Profile

We worked to keep the interface clean, simple and even in the most complex parts of the app
We worked to keep the interface clean, simple and even in the most complex parts of the app
04
Awsmd is very focused on the end-user which I think is unique for a design firm. Also, they’re so data-focused and driven and, at the end of the day, the numbers are what defines a business.Awsmd is very focused on the end-user which I think is unique for a design firm. Also, they’re so data-focused and driven and, at the end of the day, the numbers are what defines a business.
Lexie ErnstLexie Ernst
Co-Foundet at Companion Inc.Co-Foundet at Companion Inc.